THE INSTAGRAM HASHTAGS GUIDE – FOR MORTGAGE BROKERS
THE INSTAGRAM HASHTAGS GUIDE 👇
Let’s Be Real… Using generic, industry-wide hashtags is like shouting into a crowded room where everyone’s saying the same thing. Your content gets lost in the noise. In 2025, if you want to stand out and attract local buyers or refinancers, your hashtag game needs a serious upgrade.
The Mistake:
Most mortgage brokers use hashtags that are:
❌ Too generic (#MortgageBroker, #Lender)
❌ Too broad (#HomeLoan, #FinanceTips)
❌ Not localized (#MortgageExpert, without the city name)
The problem? These tags are so common, your posts get buried and don’t reach the right audience—the buyers and homeowners in your area.
✅ The Fix:
Use a layered hashtag approach to reach local clients:
1 Local & Specific Tags (5-7):
◦ Examples: #ChicagoMortgageExpert #DallasHomeLoans #SanDiegoRefinance
◦ Include neighborhood tags too, like #LincolnParkLoans.
2 Niche Mortgage Tags (3-5):
◦ Examples: #FirstTimeHomeBuyerTips #LowRateLoans #FHALoanGuide
3 Lifestyle & Community Tags (2-4):
◦ Examples: #MovingToChicago #LivingInDallas #NewHomeSanDiego
4 Personal Branded Tags (1-2):
◦ Examples: #LoansByYourName #YourNameFinance
💡 Pro Tips:
• Switch up your hashtag sets to keep them fresh and relevant.
• Avoid overly popular hashtags that get lost in the feed.
• Save your hashtag sets in your phone’s notes to easily copy and paste.
✨ Try this method in your next few posts and watch your reach grow!