How to Fix Your Mortgage Broker Instagram Bio
How to Fix Your Mortgage Broker Instagram Bio
Most mortgage brokers don’t realize how many leads they’re losing from a vague or forgettable bio. Let’s fix that.
Your bio should:
1️⃣ Speak directly to your ideal client
2️⃣ Highlight what makes you different
3️⃣ Include a clear, simple call to action
🚫 Avoid Bios Like:
• Mortgage Broker | Helping with loans
• Serving [State] and surrounding areas
• Pre-approvals made easy
→ These sound generic and don’t give people a reason to follow or DM you.
✅ Do This Instead:
1️⃣ WHO you help – (Be specific)
Examples:
• Helping first-time buyers get approved with confidence in [City]
• [Your Name], a VA loan expert serving military families in [State]
• Helping homeowners refinance smart in [City]
- Guiding self-employed buyers through the home loan process
2️⃣ WHAT makes you different – (Show your value)
Examples:
• Quick approvals. Clear guidance. No guesswork.
• From quote to closing—stress-free loan solutions
- Helping you qualify smarter, not harder• Known for fast replies & no fluff advice
3️⃣ HOW to work with you – (Call to Action)
Examples:
• 👇 DM “READY” to start your pre-approval
• 📥 Download my free “Loan Approval Checklist”
• ⬇️ Grab my first-time buyer guide
• Let’s chat about your budget—DM “PLAN”
Plug & Play Mortgage Bio Examples:
Example 1
Helping first-time buyers get approved in Denver
✅ Known for fast approvals & clear answers
📩 DM “READY” to start your home loan journey
Example 2
VA loan expert helping military families in North Carolina
🎖️ Mortgage guidance made simple
⬇️ Download my free VA Loan Guide
Example 3
Helping self-employed buyers get approved with confidence
💡 Loan solutions that make sense for entrepreneurs
📥 DM “SELF-EMPLOYED” for custom tips
Pro Tip:
Your IG bio should work like a 24/7 marketing assistant. When someone lands on your profile, they should instantly know:
Who you help, what you do differently, and how to take the next step.